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Value Proposition Design

How To Create Products And Services Customers Want

by Alan Smith, Gregory Bernarda, Yves Pigneur e Alexander Osterwalder
language: english
Publisher: JOHN WILEY & SONS INC, October of 2014 ‧
37,85€
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

Value Proposition Design

How To Create Products And Services Customers Want

by Alan Smith, Gregory Bernarda, Yves Pigneur e Alexander Osterwalder

Property Description
ISBN: 9781118968055
Publisher: JOHN WILEY & SONS INC
Release Date: October of 2014
Language: English
Dimensions: 243 x 191 x 18 mm
Cover: Softcover
Pages: 320
Format: Book
Collection: The Strategyzer Series
Categories: Books in English > Management > Management and Organization
EAN: 9781118968055

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