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Understanding The Older Consumer

The Grey Market

by Barrie Gunter
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2017 ‧
270,38€
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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Understanding The Older Consumer

The Grey Market

by Barrie Gunter

Property Description
ISBN: 9781138462625
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2017
Language: English
Cover: Hardcover
Pages: 188
Format: Book
Collection: International Series In Social Psychology
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781138462625

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