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Understanding The Consumer

A Psychological Approach

by David A. Statt
Publisher: Palgrave Macmillan, March of 1997 ‧
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It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.

Understanding The Consumer

A Psychological Approach

by David A. Statt

Property Description
ISBN: 9780333660638
Publisher: Palgrave Macmillan
Release Date: March of 1997
Cover: Softcover
Pages: 352
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780333660638