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Tv'S Betty Goes Global

From Telenovela To International Brand

language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2012 ‧
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Premiering in 2006, the award winning US hit show "Ugly Betty", is an incarnation of a global phenomenon that started as a Colombian telenovela, "Yo soy Betty, la fea", back in 1999. This book about how television formats go global asks what the "Betty" phenomenon can tell us about the international circulation of locally produced TV fictions.

Tv'S Betty Goes Global

From Telenovela To International Brand

Property Description
ISBN: 9781780762678
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2012
Language: English
Dimensions: 134 x 216 x 20 mm
Cover: Softcover
Pages: 280
Format: Book
Collection: Reading Contemporary Television
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781780762678

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