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Truth, Lies, And Advertising
The Art Of Account Planning
language: english
Publisher:
JOHN WILEY & SONS INC, March of 1998 ‧
see product details
SYNOPSIS
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780471189626 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | March of 1998 |
| Language: | English |
| Dimensions: | 163 x 237 x 27 mm |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Collection: | Adweek Magazine Series |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9780471189626 |
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