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Transgenerational Marketing
Evolution, Expansion, And Experience
language: english
Publisher:
Springer Nature Switzerland AG, December of 2020 ‧
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175,73€
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SYNOPSIS
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030339289 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | December of 2020 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Softcover |
| Pages: | 298 |
| Format: | Book |
| Collection: | Learning Materials In Biosciences |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Management and Organization |
| EAN: | 9783030339289 |
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