adicionar à lista de desejos
Transgenerational Marketing
Evolution, Expansion, And Experience
language: english
Publisher:
Springer Nature Switzerland AG, December of 2019 ‧
see product details
175,73€
10% OFF
CARD
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
free shipping
Sell your book
SYNOPSIS
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030339258 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | December of 2019 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 298 |
| Format: | Book |
| Collection: | Springer Series In Design And Innovation |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Management and Organization |
| EAN: | 9783030339258 |
BOOKS FROM THE SAME COLLECTION
-
Designing Proximity10%Springer International Publishing AG158,16€
175,73€free shipping -
Strategic Design For The Third SectoreBook10%Springer Nature Switzerland214,06€
237,84€
-
Decisions In International Trade And Logistics10%Springer International Publishing AG170,33€
189,25€free shipping -
Challenge-Based Learning, Research, And Innovation10%Springer International Publishing AG170,33€
189,25€free shipping