10% OFF

Transgenerational Marketing

Evolution, Expansion, And Experience

by Rajagopal
language: english
Publisher: Springer Nature Switzerland AG, December of 2019 ‧
175,73€
10% OFF CARD
free shipping
Sell ​​your book
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

Transgenerational Marketing

Evolution, Expansion, And Experience

by Rajagopal

Property Description
ISBN: 9783030339258
Publisher: Springer Nature Switzerland AG
Release Date: December of 2019
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 298
Format: Book
Collection: Springer Series In Design And Innovation
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
EAN: 9783030339258

BOOKS FROM THE SAME COLLECTION