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Trademarks And Their Role In Innovation, Entrepreneurship And Industrial Organization

language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2023 ‧
60,82€
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This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.

Trademarks And Their Role In Innovation, Entrepreneurship And Industrial Organization

Property Description
ISBN: 9780367706661
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2023
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 346
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9780367706661