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Tourism Marketing In East And Southeast Asia

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language: english
Publisher: Cabi Publishing, January of 2023 ‧
140,26€
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This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

Tourism Marketing In East And Southeast Asia

Property Description
ISBN: 9781800622142
Publisher: Cabi Publishing
Release Date: January of 2023
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 240
Format: Book
Collection: Cabi Regional Tourism Series
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781800622142