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Building Your Brand In The Experience Economy

by Jorg Dietzel
Book eBook
language: english
Publisher: MARSHALL CAVENDISH INTERNATIONAL (ASIA) PTE LTD, May of 2020 ‧
18,92€
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Building Your Brand in the Experience Economy. From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences 'the new luxury'. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jorg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia, with case studies and insights.

Touch

Building Your Brand In The Experience Economy

by Jorg Dietzel

Property Description
ISBN: 9789814868525
Publisher: MARSHALL CAVENDISH INTERNATIONAL (ASIA) PTE LTD
Release Date: May of 2020
Language: English
Cover: Softcover
Pages: 152
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9789814868525