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language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2008 ‧
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A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

Total Relationship Marketing

by Evert (Stockholm University School Of Business, Sweden.) Gummesson e Evert Gummesson

Property Description
ISBN: 9780750686334
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2008
Language: English
Dimensions: 188 x 246 x 21 mm
Cover: Softcover
Pages: 396
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750686334