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language: english
Publisher: TAYLOR & FRANCIS INC, August of 1995 ‧
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Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary

Total Quality In Marketing

by Richard Chvala, William C. (Nova Southeastern University, Fort Lauderdale, Florida Usa) Johnson e Frank (Strategy Associates Incorporated, Coral Springs, Florida, Usa) Voehl

Property Description
ISBN: 9781884015137
Publisher: TAYLOR & FRANCIS INC
Release Date: August of 1995
Language: English
Dimensions: 152 x 229 x 23 mm
Cover: Hardcover
Pages: 294
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781884015137