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Tobacco Goes To College

Cigarette Advertising In Student Media, 1920-1980

by Elizabeth Crisp Crawford
language: english
Publisher: McFarland & Co Inc, March of 2014 ‧
47,25€
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"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--

Tobacco Goes To College

Cigarette Advertising In Student Media, 1920-1980

by Elizabeth Crisp Crawford

Property Description
ISBN: 9780786468195
Publisher: McFarland & Co Inc
Release Date: March of 2014
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780786468195