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The Tipping Point

How Little Things Can Make A Big Difference

by Malcolm Gladwell
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language: english
Publisher: LITTLE, BROWN BOOK GROUP, February of 2002 ‧
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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face – from crime to teenage delinquency to traffic jams – behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention – at just the right time – can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.

The Tipping Point

How Little Things Can Make A Big Difference

by Malcolm Gladwell

Property Description
ISBN: 9780349113463
Publisher: LITTLE, BROWN BOOK GROUP
Release Date: February of 2002
Language: English
Dimensions: 128 x 198 x 17 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Personal Development > Personal Development
Books in English > Others
EAN: 9780349113463
Recommended Minimum Age: Not applicable

ABOUT THE AUTHOR

Malcolm Gladwell

Malcolm Gladwell é autor de sete bestsellers do New York Times: A Chave do Sucesso, Blink, Outliers, O Que o Cão Viu, David e Golias, Falar com Desconhecidos e A Máfia dos Bombardeiros. É também cofundador da Pushkin Industries, uma empresa de conteúdos áudio que produz podcasts e audiolivros, entre eles "Revisionist History". Nasceu em Inglaterra, foi criado no Canadá e vive nos arredores de Nova Iorque com a família e um gato chamado Biggie Smalls.

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