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The Theory Of The Marketing Firm

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall
language: english
Publisher: Springer Nature Switzerland AG, November of 2022 ‧
162,21€
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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

The Theory Of The Marketing Firm

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall

Property Description
ISBN: 9783030861087
Publisher: Springer Nature Switzerland AG
Release Date: November of 2022
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783030861087