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The Strategic Communication Imperative

For Mid- And Long-Term Issues Management

by James Mahoney
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2021 ‧
54,06€
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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

The Strategic Communication Imperative

For Mid- And Long-Term Issues Management

by James Mahoney

Property Description
ISBN: 9781032011394
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2021
Language: English
Dimensions: 236 x 248 x 24 mm
Cover: Softcover
Pages: 232
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032011394