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The Sponsored Life
Ads, Tv And American Culture
language: english
Publisher:
TEMPLE UNIVERSITY PRESS,U.S., November of 1994 ‧
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SYNOPSIS
Exposes the techniques used by advertisers to push products and pump up corporate images. This title penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. It reveals how advertising works.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781566392457 |
| Publisher: | TEMPLE UNIVERSITY PRESS,U.S. |
| Release Date: | November of 1994 |
| Language: | English |
| Dimensions: | 153 x 230 x 24 mm |
| Cover: | Softcover |
| Pages: | 368 |
| Format: | Book |
| Collection: | Culture & The Moving Image S. |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9781566392457 |
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