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The Social License

How To Keep Your Organization Legitimate

by John Morrison
language: english
Publisher: Palgrave Macmillan, August of 2014 ‧
44,60€
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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

The Social License

How To Keep Your Organization Legitimate

by John Morrison

Property Description
ISBN: 9781349475353
Publisher: Palgrave Macmillan
Release Date: August of 2014
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 187
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781349475353