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The Search For Corporate Strategic Credibility
Concepts And Cases In Global Strategy Communications
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, March of 2002 ‧
see product details
SYNOPSIS
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781567205961 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | March of 2002 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 200 |
| Format: | Book |
| Collection: | Writers & Their Work S. |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781567205961 |
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