The Search For Corporate Strategic Credibility

Concepts And Cases In Global Strategy Communications

by Richard B. Higgins
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, March of 2002 ‧
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Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.

The Search For Corporate Strategic Credibility

Concepts And Cases In Global Strategy Communications

by Richard B. Higgins

Property Description
ISBN: 9781567205961
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: March of 2002
Language: English
Cover: Softcover
Pages: 200
Format: Book
Collection: Writers & Their Work S.
Categories: Books in English > Management > Management and Organization
EAN: 9781567205961