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The Rise Of Marketing And Market Research

language: english
Publisher: Palgrave Macmillan, October of 2012 ‧
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

The Rise Of Marketing And Market Research

Property Description
ISBN: 9781349343881
Publisher: Palgrave Macmillan
Release Date: October of 2012
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 312
Format: Book
Collection: Worlds Of Consumption
Categories: Books in English > History > History of Europe
Books in English > Others
EAN: 9781349343881

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