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The Religious Dimensions Of Advertising

by T. Sheffield
language: english
Publisher: PALGRAVE USA, December of 2006 ‧
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

The Religious Dimensions Of Advertising

by T. Sheffield

Property Description
ISBN: 9781403974709
Publisher: PALGRAVE USA
Release Date: December of 2006
Language: English
Cover: Hardcover
Pages: 190
Format: Book
Collection: Religion/Culture/Critique
Categories: Books in English > Faith & Religion > Science and History of Religions
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781403974709

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