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The Psychology Of Consumer Behavior

by Brian Mullen e Craig Johnson
language: english
Publisher: TAYLOR & FRANCIS INC, May of 1990 ‧
209,54€
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The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.

The Psychology Of Consumer Behavior

by Brian Mullen e Craig Johnson

Property Description
ISBN: 9780898598575
Publisher: TAYLOR & FRANCIS INC
Release Date: May of 1990
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 230
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780898598575