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The Pricing Puzzle

How To Understand And Create Impactful Pricing For Your Products

by Jan Y. Yang
language: english
Publisher: Springer Nature Switzerland AG, August of 2020 ‧
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The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.

The Pricing Puzzle

How To Understand And Create Impactful Pricing For Your Products

by Jan Y. Yang

Property Description
ISBN: 9783030507763
Publisher: Springer Nature Switzerland AG
Release Date: August of 2020
Language: English
Dimensions: 233 x 155 x 19 mm
Cover: Softcover
Pages: 173
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9783030507763