The Post-Truth Business

How To Rebuild Brand Authenticity In A Distrusting World

by Sean Pillot De Chenecey
language: english
Publisher: KOGAN PAGE LTD, October of 2018 ‧
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Rebuild brand authenticity and regain consumer trust in a post-truth world with this fascinating exploration of modern brand perception.

The Post-Truth Business

How To Rebuild Brand Authenticity In A Distrusting World

by Sean Pillot De Chenecey

Property Description
ISBN: 9780749482817
Publisher: KOGAN PAGE LTD
Release Date: October of 2018
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 304
Format: Book
Collection: Kogan Page Inspire
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9780749482817

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