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The Post-Truth Business
How To Rebuild Brand Authenticity In A Distrusting World
language: english
Publisher:
KOGAN PAGE LTD, October of 2018 ‧
see product details
SYNOPSIS
Rebuild brand authenticity and regain consumer trust in a post-truth world with this fascinating exploration of modern brand perception.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749482817 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | October of 2018 |
| Language: | English |
| Dimensions: | 138 x 216 x 20 mm |
| Cover: | Softcover |
| Pages: | 304 |
| Format: | Book |
| Collection: | Kogan Page Inspire |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
Books in English > Others |
| EAN: | 9780749482817 |
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