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The Political Marketing Game
language: english
Publisher:
Palgrave Macmillan, March of 2011 ‧
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SYNOPSIS
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230537774 |
| Publisher: | Palgrave Macmillan |
| Release Date: | March of 2011 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 259 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9780230537774 |
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