The Political Marketing Game

by Jennifer Lees-Marshment
language: english
Publisher: Palgrave Macmillan, March of 2011 ‧
OUT OF STOCK OR NOT AVAILABLE
Sell ​​your book
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

The Political Marketing Game

by Jennifer Lees-Marshment

Property Description
ISBN: 9780230537774
Publisher: Palgrave Macmillan
Release Date: March of 2011
Language: English
Cover: Hardcover
Pages: 259
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780230537774