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Political Marketing And British Political Parties (2nd Edition)

by Jennifer Lees-Marshment
language: english
Publisher: Manchester University Press, August of 2008 ‧
27,03€
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Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

Political Marketing And British Political Parties (2nd Edition)

by Jennifer Lees-Marshment

Property Description
ISBN: 9780719077197
Publisher: Manchester University Press
Release Date: August of 2008
Language: English
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9780719077197