The Personality Continuum And Consumer Behavior

by Paul J. Albanese
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 2002 ‧
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Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.

The Personality Continuum And Consumer Behavior

by Paul J. Albanese

Property Description
ISBN: 9781567205589
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 2002
Language: English
Cover: Hardcover
Pages: 392
Format: Book
Collection: Advances In Program Evaluation
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781567205589

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