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The New Rules Of Green Marketing

Strategies, Tools, And Inspiration For Sustainable Branding

by Jacquelyn Ottman
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2010 ‧
48,66€
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This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

The New Rules Of Green Marketing

Strategies, Tools, And Inspiration For Sustainable Branding

by Jacquelyn Ottman

Property Description
ISBN: 9781906093440
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2010
Language: English
Dimensions: 155 x 232 x 15 mm
Cover: Softcover
Pages: 272
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781906093440

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