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The New Global Marketing

Local Adaptation For Sustainability And Profit

by Michael T. Furick e Johny K. Johansson
language: english
Publisher: Cognella, Inc, December of 2017 ‧
191,97€
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Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.

The New Global Marketing

Local Adaptation For Sustainability And Profit

by Michael T. Furick e Johny K. Johansson

Property Description
ISBN: 9781516527076
Publisher: Cognella, Inc
Release Date: December of 2017
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 578
Format: Book
Collection: A Willamette Valley Romance
Categories: Books in English > Management > Management and Organization
EAN: 9781516527076

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