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The Media Industries And Their Markets

Quantitative Analyses

language: english
Publisher: Palgrave Macmillan, September of 2010 ‧
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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

The Media Industries And Their Markets

Quantitative Analyses

Property Description
ISBN: 9780230277700
Publisher: Palgrave Macmillan
Release Date: September of 2010
Language: English
Cover: Hardcover
Pages: 231
Format: Book
Collection: Applied Econometrics Association Series
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9780230277700

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