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language: english
Publisher: TAYLOR & FRANCIS INC, November of 2005 ‧
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The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

The Marketing Research Guide

by Bruce Wrenn, David L Loudon, Robert E (Southeastern Oklahoma State University, Usa) Stevens, Philip K Sherwood e Morris E Ruddick

Property Description
ISBN: 9780789024169
Publisher: TAYLOR & FRANCIS INC
Release Date: November of 2005
Language: English
Dimensions: 158 x 223 x 33 mm
Cover: Hardcover
Pages: 442
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780789024169