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The Marketing Pathfinder
Key Concepts And Cases For Marketing Strategy And Decision Making
language: english
Publisher:
JOHN WILEY & SONS INC, August of 2014 ‧
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SYNOPSIS
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781119961765 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | August of 2014 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 288 |
| Format: | Book |
| Collection: | Wiley Finance Series |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781119961765 |
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