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The Marketing Matrix

How The Corporation Gets Its Power €“ And How We Can Reclaim It

by Gerard (University Of Stirling, Uk) Hastings
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2012 ‧
209,54€
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Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.

The Marketing Matrix

How The Corporation Gets Its Power €“ And How We Can Reclaim It

by Gerard (University Of Stirling, Uk) Hastings

Property Description
ISBN: 9780415678612
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2012
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9780415678612