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The Marketing Firm
Economic Psychology Of Corporate Behaviour
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, September of 2011 ‧
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SYNOPSIS
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781848444157 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | September of 2011 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 328 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781848444157 |
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