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The Long Tail

How Endless Choice Is Creating Unlimited Demand

by Chris Anderson
language: english
Publisher: CORNERSTONE, July of 2009 ‧
16,21€
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Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.

The Long Tail

How Endless Choice Is Creating Unlimited Demand

by Chris Anderson

Property Description
ISBN: 9781847940360
Publisher: CORNERSTONE
Release Date: July of 2009
Language: English
Dimensions: 128 x 197 x 17 mm
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781847940360

ABOUT THE AUTHOR

Chris Anderson

Chris Anderson é presidente da TED. Licenciado pela Universidade de Oxford, teve formação em jornalismo e lançou mais de 100 revistas e websites de êxito antes de dedicar a sua atenção à TED, adquirida pela sua organização sem fins lucrativos em 2001. O espírito da TED – "ideias que vale a pena partilhar" – continua a florescer a uma escala internacional. O autor vive em Nova Iorque.

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