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The Logical Choice

The Logical Choice

How Political Commercials Use Logic To Win Votes

by Elizabeth M.B.G. Hughes
language: english
Publisher: University Press of America, November of 1994 ‧
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This text challenges the myth that logic cannot apply to "emotive" political commercials. Working through argument forms recognised by formal logic, it shows their use in televised political commercials and that logical analysis can contribute to our understanding of political advertising.

The Logical Choice

How Political Commercials Use Logic To Win Votes

by Elizabeth M.B.G. Hughes

Property Description
ISBN: 9780819197238
Publisher: University Press of America
Release Date: November of 1994
Language: English
Cover: Hardcover
Pages: 182
Format: Book
Collection: The Miller Center Series On A World In Change
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780819197238

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