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The Language Of Organizational Styling

by Lionel (National University Of Singapore) Wee
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, January of 2015 ‧
147,35€
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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

The Language Of Organizational Styling

by Lionel (National University Of Singapore) Wee

Property Description
ISBN: 9781107054806
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: January of 2015
Language: English
Cover: Hardcover
Pages: 212
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9781107054806