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The Irrational Consumer

Applying Behavioural Economics To Your Business Strategy

by Enrico Trevisan
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2016 ‧
74,34€
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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

The Irrational Consumer

Applying Behavioural Economics To Your Business Strategy

by Enrico Trevisan

Property Description
ISBN: 9781138274112
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2016
Language: English
Cover: Softcover
Pages: 154
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781138274112