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The Human Brand
How We Relate To People, Products, And Companies
language: english
Publisher:
JOHN WILEY & SONS INC, November of 2013 ‧
see product details
SYNOPSIS
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118611319 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | November of 2013 |
| Language: | English |
| Dimensions: | 157 x 235 x 17 mm |
| Cover: | Hardcover |
| Pages: | 208 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781118611319 |
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