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The Franchise Era

Managing Media In The Digital Economy

language: english
Publisher: EDINBURGH UNIVERSITY PRESS, April of 2019 ‧
141,95€
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Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

The Franchise Era

Managing Media In The Digital Economy

Property Description
ISBN: 9781474419222
Publisher: EDINBURGH UNIVERSITY PRESS
Release Date: April of 2019
Language: English
Cover: Hardcover
Pages: 336
Format: Book
Collection: Traditions In American Cinema
Categories: Books in English > Others
EAN: 9781474419222

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