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The Focus Group Guidebook

by David L Morgan
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, September of 1997 ‧
125,72€
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Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.

The Focus Group Guidebook

by David L Morgan

Property Description
ISBN: 9780761908180
Publisher: SAGE PUBLICATIONS INC
Release Date: September of 1997
Language: English
Cover: Softcover
Pages: 120
Format: Book
Collection: Focus Group Kit
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780761908180

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