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The Dollarization Discipline

How Smart Companies Create Customer Value...And Profit From It

by Richard C. (Fox & Company, Inc.) Gregory e Jeffrey J. (Fox & Company, Inc.) Fox
language: english
Publisher: JOHN WILEY & SONS INC, September of 2004 ‧
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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.

The Dollarization Discipline

How Smart Companies Create Customer Value...And Profit From It

by Richard C. (Fox & Company, Inc.) Gregory e Jeffrey J. (Fox & Company, Inc.) Fox

Property Description
ISBN: 9780471659501
Publisher: JOHN WILEY & SONS INC
Release Date: September of 2004
Language: English
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780471659501
Recommended Minimum Age: Not applicable