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The Direct Mail Solution

A Business Owner'S Guide To Building A Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

by Dan S. Kennedy e Craig Simpson
language: english
Publisher: ENTREPRENEUR PRESS, February of 2014 ‧
21,62€
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Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

The Direct Mail Solution

A Business Owner'S Guide To Building A Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

by Dan S. Kennedy e Craig Simpson

Property Description
ISBN: 9781599185187
Publisher: ENTREPRENEUR PRESS
Release Date: February of 2014
Language: English
Cover: Softcover
Pages: 228
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781599185187