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The Development Of Scientific Marketing In The Twentieth Century

Research For Sales In The Pharmaceutical Industry

by Jean-Paul Gaudillière
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2015 ‧
232,51€
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

The Development Of Scientific Marketing In The Twentieth Century

Research For Sales In The Pharmaceutical Industry

by Jean-Paul Gaudillière

Property Description
ISBN: 9781848935594
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2015
Language: English
Dimensions: 162 x 243 x 30 mm
Cover: Hardcover
Pages: 284
Format: Book
Collection: Studies For The Society For The Social History Of Medicine
Categories: Books in English > Medicine > Pharmacology
Books in English > Others
EAN: 9781848935594