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The Customer Trap

How To Avoid The Biggest Mistake In Business

by Timothy J. Wilkinson e Andrew R. Thomas
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, March of 2015 ‧
48,66€
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The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.

The Customer Trap

How To Avoid The Biggest Mistake In Business

by Timothy J. Wilkinson e Andrew R. Thomas

Property Description
ISBN: 9781484203866
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: March of 2015
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 164
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781484203866