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The Conquest Of Cool

Business Culture, Counterculture, And The Rise Of Hip Consumerism

by Thomas Frank
language: english
Publisher: THE UNIVERSITY OF CHICAGO PRESS, December of 1998 ‧
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

The Conquest Of Cool

Business Culture, Counterculture, And The Rise Of Hip Consumerism

by Thomas Frank

Property Description
ISBN: 9780226260129
Publisher: THE UNIVERSITY OF CHICAGO PRESS
Release Date: December of 1998
Language: English
Dimensions: 147 x 231 x 17 mm
Cover: Softcover
Pages: 322
Format: Book
Categories: Books in English > History > Story
Books in English > Others
EAN: 9780226260129

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