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The Competitive Advantage Of Emerging Market Multinationals

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language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, April of 2013 ‧
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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

The Competitive Advantage Of Emerging Market Multinationals

Property Description
ISBN: 9781107659414
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: April of 2013
Language: English
Dimensions: 152 x 228 x 20 mm
Cover: Softcover
Pages: 374
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781107659414