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The Brand Strategist'S Guide To Desire

How To Give Consumers What They Actually Want

by A. Simpson
language: english
Publisher: Palgrave Macmillan, January of 2014 ‧
31,08€
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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

The Brand Strategist'S Guide To Desire

How To Give Consumers What They Actually Want

by A. Simpson

Property Description
ISBN: 9781349468966
Publisher: Palgrave Macmillan
Release Date: January of 2014
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 190
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781349468966