Capa do artigo The Brand Idea

The Brand Idea

Managing Nonprofit Brands With Integrity, Democracy, And Affinity

by Julia Shepard Stenzel e Nathalie Laidler-Kylander
language: english
Publisher: JOHN WILEY & SONS INC, January of 2014 ‧
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Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).

The Brand Idea

Managing Nonprofit Brands With Integrity, Democracy, And Affinity

by Julia Shepard Stenzel e Nathalie Laidler-Kylander

Property Description
ISBN: 9781118555835
Publisher: JOHN WILEY & SONS INC
Release Date: January of 2014
Language: English
Dimensions: 150 x 250 x 20 mm
Cover: Hardcover
Pages: 240
Format: Book
Collection: Islamic Finance Series
Categories: Books in English > Management > Marketing
EAN: 9781118555835

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