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New Global Brands
Managing Non-Government Organizations In The 21st Century
language: english
Publisher:
CENGAGE LEARNING, INC, March of 2005 ‧
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SYNOPSIS
Twelve Harvard Business School case studies examine how prominent international non-profit groups have defined their mission, developed their brand name as a marketing tool, and assessed their brand's strength as a trusted charity.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780324320237 |
| Publisher: | CENGAGE LEARNING, INC |
| Release Date: | March of 2005 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 324 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780324320237 |
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